Technology, simplified for small business.
Practical tools that fit how small businesses actually work. We take the friction out of using technology in your business, so you can focus on running it.
Explore CounterKitMost modern technology was built for the wrong businesses.
Big companies, big budgets, big teams to make it all work. Small business owners are told to use the same tools, then left to figure out how to fit them into how things actually run. So they don’t, and miss out on help that should be available to them.
CounterKit was built to close that gap. We design simple, practical kit that respects how small businesses really run.
I run a barber shop, not a tech company. I don’t have time for ten new apps every year.
Every new tool wants me on a subscription. It adds up faster than my margins.
I’m 58. I didn’t get into baking to spend my evenings figuring out software.
From both sides of the counter.
CounterKit was built by a small team that has spent over 15 years building marketing and technology for big brands like Guinness, DHL, and Nielsen. We’ve seen how modern tools are designed, who they’re designed for, and why so much of it feels unhelpful for the people running small businesses.
We also run our own small businesses. We design CounterKit for ourselves and the people who run shops, salons, cafés and counters like ours. Every line of what we make has to pass one test: would I actually use this, on my own counter, on a Monday morning?
That’s where The Review Kit started, and how everything we make from here will be tested. Small business is real to us, because it’s where we come from too.
The Review Kit.
Eleven-card kit that helps small business owners build a simple, repeatable system for getting more Google reviews. Designed to live on your counter, and finished in ten minutes every week.
Learn more about The Review Kit